Today, Marc Rogers of Producers Prospect sits down with Jon “JAG” Gay to talk about Jon’s area of expertise – podcasts.
As a radio personality for 15 years, Jon has parlayed his interviewing and technical experience to create broadcast quality podcasts for advisors all over the country, including this one right here.
Why Podcasts Work for Advisors?
Advisors like you are always wanting to find new ways to reach potential clients, and the days of paper mailers, tv ads, and radio shows have gone the way of the dodo. A podcast creates evergreen content for your current and potential clients, can be used over and over as a marketing tool, and as Marc can attest: they are fun! It also gives you an opportunity to bring on subject matter experts, tap into their expertise, and as a result, their networks.
Over 80% of Americans age 12+ are familiar with podcasts, but there are a number of myths to dispel in the space. First, podcasting is not just for young people. Since the pandemic, it’s experienced exponential growth across all demographics. We also talk about how Apple charts don’t matter, and how people are actually finding your podcasts.
Podcasts can be short – you don’t have to put together 60 minutes of content for every show. And your compliance department won’t be an obstacle. They can preview and approve all audio before it publishes to the world.
We’ve all seen the sales and marketing funnel presentations. A podcast can skip the first stages of your funnel, because it’s creating familiarity and establishing credibility before you even meet a potential client. Have them listen to a show before coming to your office, or even before you bring Marc to town for a seminar!
ROI and Video in Podcasts
What about ROI? Everyone wants to know about ROI before they commit to any sort of marketing. Are you immediately going to sell ads and make money on your show? No. But the ROI comes in marketing. If you bring in one high net worth prospect to your practice, the show has paid for itself many times over.
What about video? Marc and Jag talk about the pros and cons of video, but explain why it’s not as important as you may think.
The key to a successful podcast is planning out your content before pressing record. And the first step is by reaching out to Marc and the team at Producers Prospect. Find them online at https://www.producersprospect.com/ or give them a call at 800-829-5596.