The Importance of Client Events

Marc Rogers is back from his recent travels, which included being in Knoxville for the epic Tennessee-Alabama game.  No doubt the Vols had a great pregame plan for how to attack the Tide, and they executed it when it mattered. Pre-game preparation and in-game execution are also key to client events.  And you want to be putting on events, not “workshops.”

Lessons from Leading Brands

Certain brands know how to position themselves as customer-focused and a cut above. Marc and Jag cite examples from Marriott and Delta to Chick-Fil-A. Everything about the customer experience and brand matters. That’s what you need to keep in mind for your events.

Radio Perspective for Events

Marc explains what you need to do for these dinner events – from screening candidates and hitting multiple touchpoints, to picking the restaurant, music, and host to introduce you. Jag draws on his experience in radio – when you go to a concert, you know which station is the “big” station and which is the also-ran. They are pretty easy to tell apart. Which do you want to be?

Marc explains how he and his team at Producers Prospect work hand-in-glove with your staff to handle every aspect of this process, both ahead of the event and during it. Next time, we’ll talk about the post-game and the follow-up.

To access Marc and his team, as well as more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: https://www.producersprospect.com/